TikTok is introducing a new feature that permits them to lessen the volume of AI-made media appearing in their feeds. This move comes as the company announced that it currently hosts over 1 bn AI videos.
Testing and Rollout
The update is undergoing trials over the next few weeks before a full-scale launch. This development aligns with a surge in content created by AI, fueled by emerging video-generation tools.
The Broader AI Trend
Recent reports that almost a tenth of the most rapidly expanding content creators on a popular video site exclusively feature AI-generated videos. A considerable share of this material is classified as low-quality AI content, a phrase for inferior, bulk-generated content that is typically nonsensical or dreamlike.
Our research shows that many people enjoy content made with AI tools, including computer-generated images to informative clips, and we intend to offer the community the power to see more or less of that, according to their own likes,” stated a spokesperson.
AI on the Platform
TikTok shared that there are presently 1.3bn videos on its network tagged as artificially created. Collectively, in excess of 100 m pieces of content are added to the app every day, making AI content a minor portion of its overall inventory.
User Control Features
Members will be in a position to limit or boost the level of artificial media they view by opening the topic control setting in the app and selecting AI-made media. Further subjects that can already be controlled under the filter encompass politics, style, cosmetics, and dance.
AI Disclosure Rules
Its policies require users to label convincing artificially created content, and it forbids harmful fake videos of celebrities or critical incidents. Any believable AI video that is without a tag can be deleted under its user guidelines.
Additionally, the platform will henceforth apply an artificially created watermark to content produced via its built-in AI features, or detected by an cross-platform project for identifying AI-generated material. This action is aimed to help prevent users from attempting to circumvent the tagging system.
AI Literacy Programs
The company is furthermore introducing a $2 million AI literacy fund for experts and organizations to create learning resources about responsible artificial intelligence. This initiative will support charitable organizations dedicated to educating computer science.
Content Safety Approach
The platform has justified its moderation strategy, following controversy over intentions to cut jobs for numerous safety staff in the UK. It is planning to reduce a significant number of roles in its trust and safety division in London, with labor groups and internet security professionals voicing alarm that humans are being replaced by AI moderation.
A company official explained that staff-based oversight would still have a role, but automated tools can safeguard staff by removing the most distressing content ahead of it has to be seen by humans. TikTok announced a 76% decrease in disturbing and violent content seen by content reviewers over the previous year due to reliance on its automated systems.
“We think that it’s essential to balance people and machines to ensure user safety,” she said. “We’ll have staff as involved in the system, but we further consider it’s highly necessary to limit contact with dangerous material as quickly as possible, which is why a lot of the machine support is proving valuable work at speed.”
